How To Make It In A Smoothie Business

Do you think your smoothie recipes have what it takes to take the smoothie business world by storm? Starting a business is no simple task.  You need a lot of planning and then you have to do a lot of leg work to get it off the ground. There are a lot of things you need to consider, from government permits to marketing your products, to the things you need to run the business on a daily basis, to the human resources that your business will need.
If you are serious about setting up a smoothie business, here are some things to consider to help you plan it out:

  1. Scout out the competition. Find out what the other players in  your community are doing. This will help you identify the things that are important to your customers. What do all these successful businesses have in common? And more importantly, is there anything they’re NOT offering that you can easily offer and that consumers will appreciate?

  2. Develop eye-catching packaging for your smoothie concoctions. Getting noticed is very important. Your packaging can say a lot about your business and your products. For a smoothie business, using lots of bright colors like pinks, reds, yellows and greens work well because these colors also communicate ideas like freshness and health. Think about how you will serve your smoothies. Some businesses opt to put some garnish on their glasses, such as a slice of lemon or lime (to make it look more “mature” for juvenile customers who just want to look “cool”). Others may opt to have colorful tumblers, oddly shaped straws, etc.

  3. Create a blockbuster menu. When starting out, it’s not necessary to have 1,001 different choices. What’s more important is that what you have is what your consumers want. You can find this out by looking at your competitors and researching on their top selling drinks. If you discover that strawberry smoothies and chocolate smoothies sell well, be sure to have these on your menu.

  4. Invest in the right equipment. In your quest to keep the business under a budget, don’t scrimp on your equipment. In many cases, the most overlooked part of a business are the machineries and equipment. A business owner only realizes his mistake when one of his blenders breaks down or the ice machine isn’t working. Getting good quality equipment is important. And if you can, invest in back-up machineries as well.

  5. Find good and reliable suppliers of your raw ingredients. When you have the best and freshest ingredients, it will be obvious in the flavor of your smoothie. Finding reliable suppliers that you can trust to bring you the best pick goes a long way in ensuring your success in this business

  6. Perfect your recipes. Measure the ingredients. Write down the steps and the ingredients for each item on the menu. Pre-pack and prepare in advance what you can. Train your staff well. You may have fantastic recipes, but if you can’t recreate them consistently and within a reasonable time frame, you will not be able to keep your customers.

  7. Find a good location. Look around for possible venues for your business. You need to search for places that are heavily populated, or an area that has a lot of foot traffic during your business hours. A location near places of interest like a school or a tourist destination or a market are great places to locate your business in.

  8. Solicit feedback. Make it a habit to solicit feedback from friends, family and your potential customers. Listening to what they think will help you fine tune your plan. Sometimes, as business owners, we become too focused on how we think things should be run and lose sight of the fact that in a business, it’s not about what we think, but what our customers think that will determine whether a business thrives or fails.

  9. Lastly, think of a catchy name for your business. This can help your business by improving customer recall. You want a name that’s memorable and that stands out, so that your customers will remember it and mention it to their friends. Try to associate your name with the area that you are in. For example, if your stall is near a train station, then you can maybe have a name like “The Smoothie Train” or “Choo-Choo Smoothies” or something to that effect.

Entering a smoothie business may be a daunting task, but as long as you have the heart to carry on (and with some of the tips just mentioned), you can do well for yourself.